Monday, May 24, 2010

The Jabberwocky - Cameo Necklace

"Beware the Jabberwock, my son!
The jaws that bite, the claws that catch!
Beware the Jubjub bird, and shun
The frumious Bandersnatch!"
-The Jabberwocky, by Lewis Carroll

I've always loved Alice in Wonderland. I love how quirky and fantastic that world is, and I like to draw inspiration from that world when it comes to my style. The deep reds, the striking gold, and the pale ivory of the cameo all come together to make a beautiful piece for anyone's wardrobe, especially a fellow Alice in Wonderland lover.

Thursday, May 20, 2010

Target Markets and Where to Find Them.

How do you pick a target market? Well, that was a question I've been asking myself for quite some time. Who is my target market? What does my target market want? How do I appeal to my target market? Who is my target market anyway??
The answer was actually very simple: my target market is me. I make the things I like, the things I would wear. So my target market are people just like me! People that love Halloween and spooky goodies.
Finding your target market can be relatively simple if you know who you are and what you want to create. The large majority of my jewelry is made with Halloween-ish iconography, such as skulls and cute spiderwebs. I like darker colors and I prefer cute over scary. Once I pinpointed what i enjoyed making, finding my market was no problem. You have to be able to fill a niche when selling online, and once you find it, run with it.