How do you pick a target market? Well, that was a question I've been asking myself for quite some time. Who is my target market? What does my target market want? How do I appeal to my target market? Who is my target market anyway??
The answer was actually very simple: my target market is me. I make the things I like, the things I would wear. So my target market are people just like me! People that love Halloween and spooky goodies.
Finding your target market can be relatively simple if you know who you are and what you want to create. The large majority of my jewelry is made with Halloween-ish iconography, such as skulls and cute spiderwebs. I like darker colors and I prefer cute over scary. Once I pinpointed what i enjoyed making, finding my market was no problem. You have to be able to fill a niche when selling online, and once you find it, run with it.